Our Guiding Principles

Our mission is to improve the quality of life for those whom we serve and our guiding principles are:

• To serve our clients and to ensure that this is done with respect to their dignity
• To treat our care staff considerately, with respect and with appropriate levels of support and training
• To respect all religious differences and to honour God in all that we do
• To ensure that we encourage individual fulfilment, innovation and development at every level within the company
• To operate a sustainable and profitable business with values that deliver excellence of service.